Top 30 Email Marketing Statistics

A comprehensive list of important email marketing statistics that you need to know about.
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Email marketing is among the most potent and result-driven tactics that drive massive traction to your business.

Regardless of the business size, this marketing method seamlessly drives both leads and revenue for the company.

On this note, let’s look at the top Email marketing statistics that you need to know:

01. Email usage statistics

Email is among the most popular communication mediums as most customers use this service. According to reports, around 92% of individuals on the internet use email, and 61% of them use email services every day. In addition, the number of email users in the US will be 254.7 million in 2020.

According to Statista, there will be over 4 billion email users by 2025.


02. Purpose of emails

People are not only using emails to connect with their loved ones but also to interact with brands. Around 61% of customers prefer to be contacted by brands through emails.

So it’s good news for companies that focus on growing their email marketing.

3. Emails over social media

Marketers will be surprised to know that around 58% of individuals check their emails before checking out their social media accounts or general news.

It’s a good signal for companies to hone their email marketing skills and double up their efforts.

04. Checking emails as a complementary activity

Due to busy schedules, people often multitask, and the scenario remains the same when it comes to checking emails.

According to a survey, 69% of people watch TV while checking their emails. On the other hand, 57% of people check emails when in bed, and 79% are on vacation.

05. Role of portable devices in emails

Smartphones and tablet devices make it convenient for individuals to check and reply to emails on the go.

It’s the reason why smartphones and other mobile devices account for at least 81% of the overall email reads. Thus, you also need to optimize your email marketing for mobile and tablet users.


06. Email open rate by age

Checking emails using smartphones is common among younger crowds. According to reports, 40% of people aged 18 and under will always open their emails on their smartphones first. In addition, if they found the helpful email, they might later open it on their desktop.

07. Over 55% of users read their emails on mobile first

According to reports, over 55% of individuals prefer to open and reply to emails using their mobile phones first. On the other hand, 21% of the audience likes to read and respond to emails using their tablet devices.

08. When do users delete emails?

As per reports, around 42.3% of individuals will immediately delete an email if it’s not optimized for their smartphone or tablet. Thus, marketing companies need to pay attention to email and device compatibility.

Ensure all the emails you are sending are mobile-friendly and the buttons are clickable on smartphones.

09. Email automation statistics

According to reports, if a company uses email automation services, it can drive almost 320% more revenue than those not using it. Thus, email automation is a must-have for your business to have more traction and profits for the company.

In addition, automation makes email marketing operations easy, smooth, and error-free for the entire team.

10. B2B marketers on email marketing

As per reports, around 40% of the B2B marketers believe that email marketing is the most powerful tactic to drive more traction to their business.

Thus, if you plan to land into a B2B marketplace, focusing on email marketing will be the key to driving more customers.

11. Email newsletter statistics

As per a survey, around 77% of B2B companies actively use an email marketing newsletter as a part of their content and service marketing.

In addition, about 79% of the B2B marketers believe that email marketing is the best way to channel valuable content across clients and potential customers. 

12. B2B Vs. B2C open rate

According to reports, B2B marketing emails have more click-to-open rates than B2C emails.

For example, B2B emails have a 23% higher open rate than B2C emails as these business-centric emails are highly targeted as per their audience. Thus, identifying the right audience becomes highly important for email marketing. 

13. Email marketing for revenue generation

According to reports, around 59% of B2B marketers believe that email marketing is the top channel of communication and revenue-generating.

In addition, they will continue to use email marketing as their primary source to promote their products and services.

14. Email marketing for eCommerce

As per reports, 42.3% of Americans subscribe to email lists to receive savings and discount coupons. In addition, around one out of three email list subscribers have purchased after seeing it in the promotional email.

So, if you are planning to scale your eCommerce business, then focus more on building your email list.

15. Power of personalized email

According to statistics, 60% of customers returned to complete their purchase after receiving a personalized email from the company.

In addition, around 75% of the shoppers planned to come back later and complete their purchase after they got a personalized email for their favorite product or service.

16. Businesses using email marketing automation

Around 49% of the businesses actively use email automation to grow their sales. In addition, most companies plan to include email automation witnessing the growing online competition.

So even if you are a startup, you should start using automation tools to grow your customers. 

17. Industries with the highest open rates

According to Campaign Monitor statistics, industries with the highest open rates are nonprofit (20.39%), hunting, forestry, and agriculture (19.79%), and government (19.12%). Email availability rate also varies based on trust, urgency, and the email source. 


18. Lowest email open rate industries

On the other hand, if we look at the industries with the lowest email open rate, they are — automotive and aerospace at 12.6%. As per reports, the open email rates of these industries have dropped from last year’s rate, which was around 17%.

19. Personalized emails statistics

According to recent statistics, around 74% of people hate receiving emails with irrelevant content and delete such emails right after receiving them.

So, the need for email personalization becomes a priority for all the businesses that plan to go big with email marketing. You can easily personalize emails using tools like MailChimp.

20. Marketers on creating emails

Around 77% of marketers prefer to send personalized content via emails to their customers.

It helps companies to retain customers better than any other marketing method. In addition, most marketers use demographic data to plan their email content.

21. Personalize email success rate

According to reports, personalized emails get a 6X higher transaction rate than generalized emails.

In addition, emails with personalized subject likes get a 26% boost in open rate compared to other emails. Thus, it’s essential to focus on higher email personalization based on your customers. 

22. The subject line matters

Subject lines are the most critical aspect of any marketing email. It’s the first thing that a user will see, and it will help them understand the overall email.

Around 47% of the email recipients will open your email based exclusively on the subject line.

23. Can you use emoji in the subject lines?

Of course, yes. According to a report, subject lines with the proper use of emoji increase the open rate by 56% compared to emails with only text-based subject lines. Thus, using emojis is a good move to spice up the subject lines a little. 

24. Email subscribers sharing your content

According to reports, email subscribers are 3.9X more likely to share your branded content on social media.

In addition, 4.24% of visitors from email marketing buy something from you if they find your email relevant; it’s much higher than 0.59% of social media.

25. Why do people unsubscribe?

According to reports, there are primarily top three reasons why people unsubscribe from an email list.

The reasons are — excessive emails (59%), no longer relevant information (43%), and unknown brand (43%). However, there are several other reasons like bad customer experience, slow response from the support team, and more.

26. It has the highest ROI

Email marketing offers the highest ROI to companies compared to any marketing channel and model.

Every $1 spent on email marketing generates $44 in return. In other words, it’s a 4400% ROI which is higher than any different marketing model. So, if you are not using email marketing yet, it’s time to get started now.


27. Email marketing ROI statistics:

Around 18% of the companies achieve an ROI of higher than $70 per dollar spent.

In addition, emails are 44X more efficient in acquiring new customers than Twitter and Facebook combined. Moreover, shoppers spend 138% more than they get offers through emails. 

28. Tuesdays have the highest open & unsubscribe rates.

According to reports, Tuesdays have the highest open rate (18.3%) and the highest unsubscribe rate (0.2%). 

29. Global email marketing revenue

According to reports, the global email marketing revenue stood at around $7.5 billion in 2020. In addition, it’s all set to cross the mark of $10 billion by 2023.

30. 49% of Americans want weekly brand emails

According to reports, around 49% of Americans prefer to have weekly emails as they conveniently save time. So, even if you are sending one email per week, you are already doing a good job.

FAQs About Email Stats

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